We are an experience design- and production studio, specialized in the creation and launch of remarkable experiences.


We create experiences in the realm of Real Life Games, such as escape rooms, horror experiences, adventure activities and puzzle mysteries. We work with many disciplines to create the most suitable and authentic experiences. From programmers to screenwriters and from sound designers to marketers. As we are operational from the start of the industry, we hold the largest working experience in western-Europe.

When creating each experience, we value reliability, aesthetics and meaningful application. We make everything from the simplest ideas to the wildest dreams. Our passion and specialty is the creation of magic.

What our clients say

  • “Function-oriented and effective. Proactive and cooperative and little is impossible. Pleasant to business with.”

    — Rik Stapelbroek - CEO Real Life Gaming —
  • “We’ve asked Gloeidraad to create a new element in ‘The Vault’. We’re very satisfied about the cooperation, working speed and the result”

    — Victor van Doorn - Co-founder Sherlocked —
  • “Gloeidraad made our wildest dream come true! Apart from thinking about the content of the puzzle, they’re capable of designing and producing the technical aspects for the ultimate experience. With Gloeidraad, every puzzle runs like an oiled machine… But electrical!”

    — Jeroen van Aerle - Co-founder Team Trapped —
  • [/testimonial_slide]


We believe in the power of magic. A world in which technology intensifies experiences and strengthens overall atmosphere. And as the ideas behind puzzles and challenges are key to a magical experience, our puzzles and challenges are always unique; there is only one in the world.

This is what players say about our puzzles/experiences

  • “The puzzles are detailed, smart and exciting. It’s so much more than just locks and combinations – Wow!”

    — Scott C (Tripadvisor) —
  • “The story, decoration, the puzzles and the techniques: I highly recommend this!”

    — Joëla v, (Tripadvisor) —
  • “This escape room sets a new barrier for live escape rooms. Not just keys and closets, but challenging enigma’s, a technical masterpiece and an A location.”

    — jeannette030 (Tripadvisor) —
  • “A super fun and challinging escape room. The puzzles are high-end and you really need each other to make it.”

    — Sophie (escaperoomsnederland) —


Harnessing experience from the start of the escape room industry, we have grown into a design studio that offers experiences that go far beyond escape rooms.
We work with a partner from the amusement park industry for construction work and decoration. In our workshop all other ingredients make the latest generation of experiences:

Game Design
Project Management
Scenario writing
Training & Casting of actors
Marketing and product placement
Control panel systems
Sound design
Sound systems
Fragrance systems
Security systems
Special effects
Overarching systems
The quality, finish and coherence between these elements is the biggest influence on the immersion – the cornerstone of each experience.

Wild Idea?


Do you have a wild idea, but no idea if it’s realistic?

Ask us via Whatsapp – +316-1466 1611 – and receive an answer within a day.

A selection of our portfolio

Sorry, we do not share content of our experiences. We – and our customers – place great value on the protection of ideas and technologies. We can, however, schedule an appointment in consultation with our customers so that you can experience an example yourself.
We have developed more than 50 Real Life Games and built over 140 puzzles and challenges inland and abroad. Our portfolio contains everything from doors that open on command to complete tailor-made Real Life Gaming worlds with story, all electronic and mechanical challenges, special effects, level design and marketing.


Do you have questions or do you want a quote? Feel free to contact us.

E: herman@gloeidraad.com

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